My kids are a snapshot - they have had the game for many months and dip in and out a few times a week or so - I farm for them while they are at school. The like to open souls I get for them and to show off new characters (they get stuff I dont or stuff I waited years for - lol). They compete with each other side by side to see who has the best team but have never met in PVP - never seen me either. For them it is about trying new characters, they cant be bothered most of the time to level the broing stuff up (talisman) so I have to do that most of the time (they are getting better at it though). I tend to get them to compete against one another for times on the same battle screen - that motivates them - if I did not get involved they would lose interest a little more I think.
I just remember my kids jumping out their seats when they got a decent soul pull - my son got SSE last week and went hyper for 5 mins about it. My daughter was the same when she got a good toon my son had and so on.....that is the cycle with them. There teams are slowly getting stroinger and they are playing PVP a little more now bu way down the ladder where they have somewhat of a chance.....the pain for them is the BNW materials they need to upgrade talisman - they just dont have the time with homework and other stuff to spend that long playing a 30 minute battle for next to nothing back - my son last week took five 25-30 minute battles over the week to get upgrade runes for his talisman. He was not best pleased as all that did was allow him to upgrade one talisman....my kids are young (11 and 10) so have no real money to chuck at that game and I do not encourage it either. What pocket money they get is spent on other games that have lower costs for loot (a few £ or so to get a new character or weapon) - no way they would spend a months pocket money on a set of tally - no way!
But then maybe they ar enot the target as they are young - but they do love Maiden and especially Eddy - I have loads of tour shirts and I am Maiden daft - drink the beers, see the tours and have my office covered in Maiden flags and posters and MacFarlane figures etc etc - so they know I am into the music and Eddie - they sort of are so flattened by my love of the music and imagery that they have got sucked in a little too...they have even asked to go to a show (maybe a bit too late and loud for them yet, but soon hopefully if Maiden keep touring).
Anyway it is useful to get that sort of insight into how other non-endgamers use the game. I get more enjoyment out of helping the kids than with my own account so that say something as a decent new toon can change things a lot - my daughter got a Visions and that helped a lot for surviving - my son has a few now SSE, SoL, Sam and he has fun with those.