new characters or very old?

https://i.ibb.co/1ZJvHYY/iron-maiden-02.png
found this on web,first time see characters like this,what is this?

Ugly fanbase creations ?

Book of Souls normal? All very odd. Prefer what we have - maybe they were early art for the game?

I don't know what it is, but it can't be new, since the news feed icon is missing in the top right corner (besides some other aspects looking differently). Either old or fan creation.

Searched for that picture on Google and result was many old news from 2016, some even from February that year.

it looks like the early screenshots from the early beta/pre-release phase.
(as most of the eddies or toons, like alliance general shown are 1-3*, where they would end up as 5*-characters).
from the enemies, it seems like an early version of the ailing kingdom.
the second enemy seems new (like a pig-cultist sentinel), but some similar are now coming. (check the enemies in ailing kingdom on normal.