Originally Posted by
Sparton_LOTB
[*]Characters, not features, make the money: We're not interested in making $5 entry fees for features for a variety of reasons,* and thus the real revenue stream for the game will always come from getting and improving new characters (for collection purposes, for PVE optimizations, for PVP competitiveness, etc). Since we need to make money to continue to exist (since the game is free to download, and many people spend either nothing or very little even after playing for a year or more), we have to make sure enough of our man power for a given month is working on initiatives that keep enough money flowing in that we can keep the lights on, and can grow the business to the point where we can spend time on other initiatives that improve the business. I really can't get into a whole lot more specifics than that, but I assure you no one on the development team (or even the publishing team) is driving to the office in Ferraris.