There is no equality here and there will never be it's a business people! This whole game relies on the same methods used in gambling casinos and such like, we are the willing participants or victims, call it what you will.
Pay a little pay a lot, spend some time in game, spend many hours each day in game or just enough to do your troopers, either way they've got us by the short and curly's because we love everything about the band especially The music and Eddie.
So now I've had 24 more hours to digest what's happened, other forum members have already touched on this but it is true that the majority of long term daily players will already have most characters and the regular souls from rare to mythical won't cut it or guarantee you will get that new toon, some heroics may cut it in time. I think the hard part will be spending 100,000 gold for a mythical and not getting the 5* Eddie or character your hoping for...
There was a definate stuff up during the last sac event of which I for one took great advantage of, it would not surprise me if someone's head rolled over that stuff up (from a business perspective).
We saw during that sac event a 180 degree backflip and now more efforts from them to recoup the lost revenue through gold and soul frags, as they have said - it is not all bad, frag drops for the souls effected have increased, if you were a new player you wouldn't know any different so there would be no harm done, for the rest of us - the cost of being a pioneer perhaps? It is not the first time and it won't be the last time, the question is how much will the individual take before he finally gets off the LOTB ride?