Great thread. Congrats Gmac, Nicko and Slauki!
All of the ideas and recommendations here have been great, and NF needs to pay attention. I won't complain here because I've done that enough.
So here's a proposed fix to what I see as the longterm problem (aside from Bug fixes being the obvious #1).
Gamers, Maiden Fans that aren't gamers, new players, endgamers, we all share at least one thing - The desire/need to be creative. This game needs to focus on that for longevity.
#1. Things need to perform AS ADVERTISED. Moves/passives/talisman moves need to do exactly what they say. When you find out one doesn't, fix it immediately. Every day that something isn't working like it should, you're pissing someone off for spending those skill shards, or not having a fair chance to be competitive. Once all things operate like they're supposed to, players can be more creative in setting up their teams.
#2. Go back and fix the Eddies. All Eddies should be useful in the arena, or at least most of them. Cyborg Eddie is a God in the world of Maiden fans, and shouldn't be so easy to go up against. Some need small tweaks, some need bigger Buffs (Shaman and Viking), some just need an AI tweak - but all should be made more useful. This allows more creativity in the team compositions for endgame players, who at the moment are almost given no choice but to put in VHE if they want to make a run for it. Nicko and others have been extremely creative in team composition and I think we'd all agree that it's one of the most fun parts... and I think we'd get even more variance with this buff happening.
#3. Create the 7th son level, and introduce a character called Moonchild. Give one to everyone for free, at the start of the level. Yeah, you read that right. Free. This toon initially has NO MOVES and all talisman slots are locked and gray. It can't attack. You need to create a team that will protect him through the level. When you first start, there's an intro story and you get to choose his/her gender and appearance from a list of 7 different looks (7 for each gender, so 14 total). When you finish the first level, you decide it's class (each class determines the toon's final base stats and a single talisman slot). When you finish a certain number of levels, you can unlock another talisman slot (will always be 5 open slots, one base color slot based on class chosen). Finish a few more, and you get to choose a move for him from a list of 7. Continue on, unlocking slots and adding another move from a new list of 7 (so 14 move options so far), and customize your toon exactly how you want. Final screen is a fight against Eddie's head (Can I Play With Madness) or maybe some beast that is freezing the land - come up with something. Upon defeating it, you get to choose a fury for your Moonchild from a list of 7. You can get more Moonchildren from souls, or from badges, IC, etc. So you've now introduced a character that promotes creativity. The good or the evil, which path will he take? You can even change up some of the move offerings from time to time, to keep it fresh.
#4. Create challenges that allow players to change a single talisman slot color on a toon. For example: You need to go through a level start to finish without dying (but can revive) and without changing your team (maybe like the length of the Ailing Kingdom, maybe longer). If you succeed, you are able to change one color slot from one of the toons you brought with. This opens up infinite possibilities for all level players, and fosters creativity.
The game needs to focus on giving players the ability to be creative. New worlds are great but they are static - once they're completed, it's back to farming. For you (NF) to make money and keep players, there needs to be a reason for endgamers to keep playing. If you give players the ability to customize characters, you've just opened up a world of replayability and potential. I'm not even going to get into the possibilities with selling new 'looks' for these toons, etc. But the money will be there, and so will the players.